How To Do Keyword Research

On a cold Wednesday evening I was forced to decide between watching Homeland and making my very first tutorial, don’t judge me for my choice.

I ended up accidentally on purpose downloading a bit of screen recording software and trying to explain how I do keyword research. I’m hoping that this will be a useful introduction to this fundamental digital marketing strategy and that people who are completely new to this, or even people who are re-visiting the basics, learn something they didn’t know before.

What Is Keyword Research?

Keyword research is a strategy which is widely used by search engine optimisation specialists and agencies, it’s the most important way to see what people are searching for and what you should be optimising for. You’d be surprised how much of a difference there is between “t shirt” and “tshirt”.

The core of keyword research will always be the same, just the topic and situation slightly different every time, so this simple example should hopefully get you off to a solid head start.

Sneak Peak

I take a little look at Google Adwords and how to use their keyword tool for research and not just for buying ads. More specifically I discuss the differences between the broad and exact match types, the importance of global and local monthly searches, what to set your location to and why this is so important and how to read the keyword ideas successfully.

The most important point to take away from this is keyword research informs your on site SEO!

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Good Adwords Keyword Tool
Exact Match vs. Broad Match

Featured image with thanks to Hello, I am Bruce

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Natalie Wright is a Freelance Search Engine Strategist. She is incredibly fond of technical SEO and can often be found speaking at digital marketing related conferences. She also has no idea why she's speaking in third person right now. Find her on Google+ or Twitter.

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