What is “good” ROI with Link Building?

Yesterday I had the honour of speaking on the main stage at BrightonSEO, my talk was titled “The Power of Backlink Discovery” (you can find the slides here).

Just really quickly I’d like you to join me in thanking Kelvin Newman and team for all of the hard work they put into this event – they really have built a world class conference that I know I’ll be attending for years to come!

As for my experience, it was a huge pleasure to meet those of you that I did and I’ve been overwhelmed with the positive response I received after yesterdays talk – a giant thank you to each of you for attending and for your kind words. Now let’s get down to business shall we?

Continue reading What is “good” ROI with Link Building?

The Tipping Point 2012

It was an eerie mid-December evening when I decided to step up. The torrent of free drinks nearly drunk dry, the atmosphere rife with chatter and festivity, I seized my first moment, nay, my only moment. Stepping into the spotlight the room quietened, what was once joyous now eager, waiting.

OK let’s cut the crap, as much as I’d love to describe all of my life experiences in a Tolkien-esque way, I’m in digital marketing, we’re not linguists, plus I can’t draw maps that well. In reality I’ve always loved knowledge exchange, from explaining stuff to classmates to learning stuff from classmates (I told you I wasn’t a linguist). It seems natural progression led me to believing in sharing my knowledge and ideas in a more public setting, I’m thankful for this as it threw me into my first public talk at the Brighton Social Media meet up in December.

Continue reading The Tipping Point 2012