What is “good” ROI with Link Building?

Yesterday I had the honour of speaking on the main stage at BrightonSEO, my talk was titled “The Power of Backlink Discovery” (you can find the slides here).

Just really quickly I’d like you to join me in thanking Kelvin Newman and team for all of the hard work they put into this event – they really have built a world class conference that I know I’ll be attending for years to come!

As for my experience, it was a huge pleasure to meet those of you that I did and I’ve been overwhelmed with the positive response I received after yesterdays talk – a giant thank you to each of you for attending and for your kind words. Now let’s get down to business shall we?

Continue reading What is “good” ROI with Link Building?

University of Brighton DM/DMD Social Starter Kit

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Dear First Year Digital Media & Digital Media Development Students,

Firstly, I’m sorry if I scared (or scarred) you with my wild hand gestures, overly enthusiastic tone and rapid rate of speech when talking about my placement experience to you guys – I get a little excited about the position you guys are in right now and the opportunities available to you when it comes to choosing your careers. Although I do feel like a combination of my Mum and a fortune cookie when I say this, and although that is a terribly frightening pairing, these are some words that you need to hear:

A placement is one of the best things you can possibly do to help kickstart your career.

OK – now we’ve gotten that out of the way, onwards! Continue reading University of Brighton DM/DMD Social Starter Kit

What is Monthly SEO?

In March I had the pleasure of facilitating a session at the iMedia conference, an all day event held at the Fantasyland Hotel in West Edmonton Mall. Although the primary focus of the day was social media, my session was a part of the “technical track” and in this I was able to explore practical SEO through my experience with the family food project I co-founded, www.elevenses.ca.

Between my mad babbles, wild hand gestures and my undoubtedly unintelligible accent (I’m sure Canadians struggle to keep up with my thick East Midlands twang) I received one of those questions that you know you should be able to answer, but because of the unexpectedness of it all you get a bit flustered, suffer some kind of performance anxiety and don’t know what to say. It was:

“What is monthly SEO?”

Continue reading What is Monthly SEO?

How NOT to Screw Up Your MajesticSEO Data

Post difficulty level: Intermediate.

This is a blog post I’ve been meaning to write for a while now. It’s for those SEO’s who know their way around link library MajesticSEO and robust link crawler (amongst many other things) Screaming Frog. There are a number of different situations in which the information in this post would be handy, primarily:

a) If you were to provide a client, or project manager, with an estimate as to how long a link detox task would take.

b) Performing a link analysis task whereby you would need a list of all client backlinks in order to go through them and remove them using whatever process you see fit (this process is subjective and I may publish the process I use on this blog in the near future!)

Let’s get down to it shall we?

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3 Tips to Jumpstart your Google AdWords Campaign

Post Difficulty Level: Intermediate

A key turning point in my freelance career can be traced back to my recent learning the set up and management of Google Adwords campaigns. Being a pure blood SEO prior, the Google AdWords dashboard inspired something in me that I imagine biomolecular chemistry to inspire in anyone on first impression: terror.

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Tales From My Pyjamas

For every working person on the planet there is a different way of working. Now, obviously I can’t transcribe the way in which all 7, 166, 269, 883 billion people on the planet work (yes yes I know that not all 7 billion of us work, give the babies and the pensioners a break) but I can name a few common job types, some of which might be familiar to you:

  1. 9-5 office job
  2. Contracting
  3. Freelancing
  4. Temping

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BrightonSEO Technical Takeaways

It’s taken me longer than expected to get around to writing this little doo-dad for which I apologise.

Like a lot of you lovely folk I attended Brighton SEO on the 12th of April this year and this post is here to provide you with a goodie bag full of takeaways I picked up from the day. This post is also a little bit of a follow up to my other excited mess of a post, a post in which I rambled about what I was looking forward to most at the event, you can check this out here.

After manically handing out a few stacks of Brighton SEO agendas, (yes that was me at the entrance complaining about how much my arm hurt and singing “I like it when you call me Big Daddy” w/ @MrsHomburg) I stuck true to my word and spent the entire day at the Corn Exchange.

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Bring on BrightonSEO

The Event

Tomorrow will see my second BrightonSEO and to say I’m excited would be an understatement!

Just in case you don’t know about this one, BrightonSEO is a free, all day search marketing event held at the Brighton Dome twice a year. It’s organised excellently by the fantastical Kelvin Newman and over the years has featured presentations from the likes of Dave Trott, Will Critchlow founder of Distilled, Richard Baxter CEO of SEOGadget, Roger Warner founder of Content and Motion, Neil Walker from Quaero Media and a plethora of other talented and experienced speakers from a wealth of different positions in the digital industry.

Continue reading Bring on BrightonSEO